HIJOS DE ANTONIO BARCELÓ STARTS A NEW STAGE FOCUSED ON QUALITY WINES AS “GRUPO BODEGAS PALACIO 1894”
9 de January de 2017
“Hijos de Antonio Barceló is embarking on a new stage as “Grupo Bodegas Palacio 1894”. This new era for the Group symbolises the culmination of the change in the company's commercial strategy focused on differentiation and the search for the highest quality. It represents a homage to the innovative spirit and well-known forward-looking vision of its founder: Don Cosme Palacio, who since 1894, has inspired each and every one of its creations, giving rise to great wines with an iconic and contemporary spirit.”
In this way, Grupo Bodegas Palacio 1894 has become one of Spain's most important winery groups, a leader in terms of high quality wines, with over a hundred years of experience in the production and ageing of quality wines in Spain's most distinguished designations of origin (D.O. Ca Rioja, D.O. Ribera del Duero, D.O. Rueda, D.O. Toro.)
This new stage is also accompanied by a new presentation of the company to its markets. The new website www.grupobodegaspalacio.es makes reference to the new philosophy that the Group has adopted. This is a definitive online reference to the Group's wineries and brands, underscoring the value of each product and offering a unique and dynamic user experience. Ultimately, the user has the opportunity to explore the extraordinary history and philosophy of the Group, undertaking a sensory voyage through the world of wine, via each of the wineries and D.O.s in which it is present.
Grupo Bodegas Palacio 1894 aims to communicate the process of transformation in which the company currently finds itself. The fact that the different wineries belong to a group should therefore be underlined, giving greater relevance to each of their identities and unique characteristics: Bodegas Palacio, Bodegas y Viñedos Viña Mayor, Finca Caserío de Dueñas and Finca Anzil, and distinguishing those more innovative products which are born in response to new consumer needs.
Since 2015, the group has implemented a new business strategy, aimed at defining and creating new products, directed at developing the distribution and reinforcing the brand identity of its most strategic brands: Viña Mayor, Glorioso and Cosme Palacio - obtaining as a result much higher growth than the sector average - and other products commercialized by the company.
“Grupo Bodegas Palacio 1894, aims to form part of the wave of innovation in the Spanish wine sector, offering stand-out products that bring value to society and aid in the diffusion of wine culture, with sustainability also being one of the company's key guiding principles”, adds Antonio Soto, Managing Director of Grupo Bodegas Palacio 1894.
BODEGAS Y VIÑEDOS VIÑA MAYOR:
In April 2015, the Ribera del Duero winery welcomed Almudena Alberca, who joined the group as Technical Director of Bodegas y Viñedos Viña Mayor across its three Designations of Origin (D.O Ribera del Duero, D.O Rueda, D.O Toro). With a solid experience, Almudena is "one of Spain's best winemakers", and is currently studying the programme to become a "Master of Wine”, with the possibility of becoming the world's first Hispanic female "Master of Wine".
With her international vision, since starting she has established new management processes in the brand's three wineries.
In addition, Alberca is renewing the existing products in the brand portfolio, having already launched - among others - new vintages of Viña Mayor Verdejo 2015 awarded 91 POINTS in the 2016 EL PAÍS ANNUAL WINE GUIDE and a GOLD MEDAL in CINVE 2016 and Viña Mayor Reserva 2012, given 91 POINTS in the 2017 PEÑÍN GUIDE and 90 POINTS in the 2017 EL PAÍS ANNUAL WINE GUIDE.
NEW PREMIUM PRODUCTS:
Furthermore, the new Premium Bodegas Viña Mayor wines have been launched hand in hand with Almudena Alberca. These new products are oriented towards maximum quality and the pursuit of a different, more contemporary, style with special emphasis on "terroir". This has been possible thanks to an exhaustive identification and selection of parcels across the entire Ribera, Rueda and Toro areas. The result: El Secreto (D.O Ribera del Duero) awarded 93 POINTS in the 2017 PEÑIN GUIDE, 92 POINTS in the 2017 ABC WINE GUIDE and 91 POINTS in the 2017 PROENSA GUIDE; and Caserío de Dueñas (D.O.Rueda) with the wines Verdejo Superior (92 POINTS 2017 PEÑIN GUIDE AND 2017 PROENSA GUIDE) and Barrel Fermented (BEST OF RUEDA – GOLD MEDAL MUNDUS VINI 2016 and “Best Rueda wine in the 2017 ABC WINE GUIDE” with 94 POINTS)
After many years of work, key technological advances have been introduced in the winery, aimed at improving the production process with the constant aim of maximising precision and perfecting the wines. Likewise, Bodegas Palacio has updated its facilities, reopening its doors to visitors and reinitiating its programme of visits and experiences with an original, carefully curated wine tourism package that sets it apart from the rest; offering a unique voyage of discovery through the past and present of Rioja's great wines.
As regards Bodegas Palacio's products, its most iconic brands continue to reap the rewards in national and international competitions alongside winemaker Roberto Rodríguez. For example, Cosme Palacio 1894 2012 (95 POINTS 2017 PEÑIN GUIDE, 91 POINTS ROBERT PARKER), Cosme Palacio Reserva 2012 (92 POINTS EL PAÍS ANNUAL WINE GUIDE 2017 and 90 POINTS ROBERT PARKER), Cosme Palacio Crianza 2013 (GOLD MEDAL MUNDUS VINI 2016 and 91 POINTS in ABC WINE GUIDE and PEÑÍN GUIDE 2017) and Glorioso Reserva 2012 (91 POINTS PEÑIN 2017).
At the same time, this change in the company also benefits its successful introduction on international markets. Grupo Bodegas Palacio 1894 currently operates across more than 40 international markets, with a key presence in the USA, UK, Germany, Switzerland, Canada and Latin America. The international arm of the group is setting itself new challenges in this arena, directing its strategy towards entering emerging markets such as China, Japan and some countries in South East Asia.
From Grupo Bodegas Palacio 1894, "we are working to construct a business model that seeks mutual success for our clients and wineries. We have a broad portfolio that allows us to respond to various consumer needs,” adds Antonio Soto.